WARBURTONS FARMHOUSE
Warburtons were launching a Farmhouse Thick loaf in June 2025 and tasked us with a large scale campaign to support this in-store and OOH. Paying tri to their Bolton roots and in no-nonsense Northern style, we created a series of BIG, buttery, deniably delicious visuals, supported by copy that really laid it on thick.
ALWAYS THICK, NEVER THIN
We’ve got no time for paper-thin toast or flimsy sarnies.
When hunger calls, we want bread with serious heft.
Thick enough to fill us up.
Thick enough to fit all your fave fillings in between two slices.
That’s where our farmhouse white comes in to save the snacking day.
Because when bread is this good, you can’t help but lay it on thick.
