PLAY FREE.

Every day, an endless stream of stuff passes through our homes, only to be thrown

straight out again. But our children don’t see rubbish, they see something else.

With a little inspiration under the lid of every Petits Filous, they turned pots into new

ways to play.

An immersive Alexa soundscape let them turn their stories into real adventures.

And taking advantage of Prime Day, they transformed millions of boxes into millions

of extraordinary things. So across the nation, every child had the chance to play free.

Partnering with every major retailer, children everywhere could create anything

they wanted.

Teaming up with Amazon to add inspiration into boxes and an online hub, they made

everyday objects into extraordinary stories, sharing it all with #petitsfilousplayfree.

Awards:
IPM Awards: Gold - Chilled food and frozen 

IPM Awards: Gold - Brand partnership

IPM Awards: Silver - Creative execution