WAVES OF FLAVOUR

Diageo wanted to become the market leader in single malts in global travel retail,
but their brand The Singleton was relatively late to the party compared to other well-established Scotch whiskies, while their travel exclusive range ‘Gardens of Abundance’ was a totally new offering.

‘The more unique and enjoyable the experience, the deeper and more memorable the sensation will be’
It was this principle which inspired us to celebrate a single moment immersed in the Gardens of Abundance.

‘Waves of Flavour’ was our manifestation of that moment – a moment made possible through layers of exquisite flavour coming together in harmony to create a unique multi-sensorial expression of pleasure.​​ 

This award-winning campaign launch stretched from awareness-driving social ads and OOH— to a
multi-sensory brand experience and POS centred around tasting and gifting.​

IPM Awards 25: Bronze – Alcoholic Beverage